copywriter &
creative content nerd bouncing between london & nyc
nice to meet you
As a storyteller and inherent nerd, and fan of an Oxford Comma, I look for two things every day: The chance to create and the chance to learn.
At the intersection of science and art, creative content is the best of both. Using the power of data-driven creative decisions and the written word to form or fix bridges between people is my why.
My focus is on actionable audience insights, blending journalistic, cinematic and entrepreneurial instincts to create content across platforms – and I couldn't do it without a proper coffee and an annual Headspace subscription.
work
01
02
Banking on Africa
supervising producer | branded documentary for Luno
distributed on Amazon Prime Video, IMDb page
[image credit: Rae Lakey]
03
Lunosaur
campaign lead | copy
Brand awareness campaign for Luno, a cryptocurrency exchange.
Behance page
04
05
Project: Pennydrop
creative direction | campaign lead | microsite copy
Pennydrop playlist
my experience
I have a BA Film and Media Studies from the University of Cape Town, where I graduated with distinction. After I moved to the UK, I graduated from the University of Cambridge with a Certificate in Creative Nonfiction Writing.
I have held a variety of professional writing positions in marketing, journalism and the entertainment industry, where I’ve been responsible for delivering everything from social or billboard copy to 10,000 word features.
In addition, I write about health and wellness trends (specifically in the aging and cellular health area), critical film analysis, popular science, love letters about food and (self indulgent) poetry.
View my full résumé here.
